SWOT analysis maker: template with chart

With this tool you can build a SWOT analysis without Word or PowerPoint: enter strengths, weaknesses, opportunities and threats – one point per line – and the four-box chart appears live. You also get strategy questions that link strengths with opportunities and weaknesses with threats, and a PNG export.

Source: Wikipedia – SWOT analysis. Updated: 2 October 2026.

Title of the analysis

Strengths (internal)

What do you do better than others? One point per line.

Weaknesses (internal)

Where do resources or skills fall short?

Opportunities (external)

Which developments in the market or environment help you?

Threats (external)

What from outside could harm you?

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Result

Overview: 13 points: 4 strengths, 3 weaknesses, 3 opportunities, 3 threats
Balance: Internal: more strengths than weaknesses (4 strengths, 3 weaknesses).
External: opportunities and threats are balanced (3 opportunities, 3 threats).
Strategy questions from your SWOT analysis: Strategy Guiding question
SO – use strengths, seize opportunities How can you use “Own roasting with fresh coffee” to seize “Growing interest in specialty coffee”?
WO – fix weaknesses, use opportunities How can you fix “Small marketing budget” so that you can use “Growing interest in specialty coffee”?
ST – use strengths, ward off threats How does “Own roasting with fresh coffee” help you meet the threat “Rising green coffee prices”?
WT – avoid weaknesses and threats What must you do so that “Small marketing budget” does not make the threat “Rising green coffee prices” worse?

Strategy	Guiding question
SO – use strengths, seize opportunities	How can you use “Own roasting with fresh coffee” to seize “Growing interest in specialty coffee”?
WO – fix weaknesses, use opportunities	How can you fix “Small marketing budget” so that you can use “Growing interest in specialty coffee”?
ST – use strengths, ward off threats	How does “Own roasting with fresh coffee” help you meet the threat “Rising green coffee prices”?
WT – avoid weaknesses and threats	What must you do so that “Small marketing budget” does not make the threat “Rising green coffee prices” worse?

How it is calculated

The SWOT analysis sorts factors into four boxes: strengths and weaknesses lie inside, opportunities and threats in the environment. It suits companies, projects and products – and personal stock-taking too.

How to fill the boxes

Strengths: what can you do better than others, what do customers value about you?
Weaknesses: where do you lack money, time, knowledge or contacts? Honesty counts.
Opportunities: trends, laws, markets or partners that can help you.
Threats: competition, prices, rules or developments that can hurt you.

Be specific (“delivery in 2 days” rather than “fast shipping”) and keep to 4 to 7 points per box. Whatever you can influence yourself goes inside, everything else outside.

From analysis to strategy

The four-box table on its own is only an inventory. It becomes valuable through combination: strengths with opportunities (SO) drive growth, weaknesses with opportunities (WO) show what to learn, strengths with threats (ST) give protection, weaknesses with threats (WT) show danger zones. For this the tool turns your first points into guiding questions you can apply to other combinations.

Everything stays in your browser; export the chart as PNG for a presentation or documentation.

Frequently asked questions

What is a SWOT analysis?

A strategic planning tool. SWOT stands for strengths, weaknesses, opportunities, threats. Internal factors (strengths, weaknesses) are set against external factors (opportunities, threats).

How do I make a SWOT analysis?

Fill in the four boxes (one point per line), check the chart and save it as PNG. Then derive strategies from the boxes, for example with the tool’s guiding questions.

How many points belong in each box?

Usually four to seven. Too many dilute the analysis, too few leave out important things. The chart shows at most nine points per box.

Can I do a personal SWOT analysis?

Yes, for example for career or job applications: strengths and weaknesses are your skills and gaps, opportunities and threats are developments on the job market.

Is there a template for Word or PowerPoint?

The tool gives you the template as PNG and SVG. The image can be inserted into Word, PowerPoint or Google Docs; SVG stays sharp at any size.

What is the difference between internal and external?

Internal factors are the ones you can influence yourself (strengths, weaknesses). External factors belong to the environment, which you can only observe and respond to (opportunities, threats).

Sources and legal basis

Wikipedia – SWOT analysis

As of: 2 October 2026 · Editorial policy