URL slug generator
Paste a title or headline and the generator turns it into a URL slug like size-and-weight: only lowercase letters, digits and hyphens. One line per title – you can copy all slugs at once.
Source: Google Search Central – URL structure best practices for Google Search. Updated: .
How it is calculated
What is a URL slug?
The slug is the readable part of a web address that names a single page – in example.com/guides/garden-tips it is “garden-tips”. Content management systems such as WordPress, Shopify or TYPO3 usually create it from the title; shortened by hand it is often better.
What Google recommends for URLs
- Descriptive words instead of numbers:
/guides/garden-tipsrather than/index.php?id=4711. - Use your audience’s language – transliterated where needed.
- Hyphens separate words, not underscores: this helps users and search engines identify the individual terms.
- Consistent lowercase: URLs are case-sensitive, so
/Gardenand/gardenare two different addresses for Google.
How the generator works
- Everything is converted to lowercase.
- Transliteration: for German, ä, ö, ü become ae, oe, ue and ß becomes ss. In the other languages accents are dropped: é → e, ñ → n, ç → c, ã → a. The “&” sign becomes a word (“and”); apostrophes are removed (don’t → dont).
- All other characters (punctuation, emoji, percent signs …) become word separators; several separators in a row are merged into one.
- Optionally, stop words are removed and the slug is shortened to a maximum length – always at a word boundary.
| Title | Slug |
|---|---|
| Size & Weight: Apples 10% Cheaper! | size-and-weight-apples-10-cheaper |
| The Best Tips for Your Garden (without stop words) | best-tips-your-garden |
| Don’t Panic: A Beginner’s Guide to SEO | dont-panic-a-beginners-guide-to-seo |
Accents in the slug: é or e?
Google also processes addresses with accented letters (/café); in the link they are sent as percent codes (/caf%C3%A9) and often look like that when copied. The plain form cafe is therefore the more robust choice for links in emails, ads and social networks.
Your titles stay in your browser and are never sent.
More SEO tools: the SERP preview for titles and descriptions, the UTM builder for campaign links and the case converter for headings.
Frequently asked questions
How long should a URL slug be?
Google sets no fixed limit but recommends simple, descriptive addresses. A few meaningful words are usually enough. With “Maximum length” you can shorten slugs automatically at a word boundary.
Hyphen or underscore?
Hyphen. Google explicitly recommends hyphens (-) instead of underscores (_) so that the individual words are easier to identify.
Should I remove stop words like “the”, “and”, “for”?
It is a matter of style: shorter slugs are easier to read and share. If the meaning stays intact, stop words can go. If a title consists only of stop words, the generator leaves it unchanged.
What happens to Cyrillic or Chinese script?
The generator only creates slugs from Latin letters and digits. Lines without such characters are reported. Google itself also supports addresses in other scripts (UTF-8).
Can I convert several titles at once?
Yes. Put each title on its own line – the generator creates one slug per line, and you can copy them all together.
Sources and legal basis
- Google Search Central – URL structure best practices for Google Search
- Unicode Standard Annex #15 – Unicode Normalization Forms (NFD)
As of: · Editorial policy
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